One of the biggest hits for Lady Gaga has not been any of her billboard songs or platinum albums, but rather how she maximised the used of social media to reinvent herself. Being the first artist to have more than a billion views on Youtube and having almost 5 million Twitter followers she is a big hit in the Social Media space. According to an article by Mars Dorian we can learn the following 3 tips from this mega "Social… Read More

AS we continue seeing the rise and growth of Social Media accross various industries, it is clear that we are seeing large volumes joining the bandwagon. Below we share some of the statistics proving that Social Media is still breaking ground. How long this will last will depend on how its being used by businesses, non-profit organisations, governments, communities and youth at large. Facebook: - It is estimated… Read More

An excellent report by Fusenet have presented the Analysis and Demographics Of South African Twitter Usage. This report was based on Twitter data from March and April 2010.The report highlighted the following interesting findings in the table below: For more interesting findings on South African twitter usage you can download the Fusenet… Read More

As the Social Media Factory prepare for the year ahead many exciting movements are happening in the Social Media space. Already number of Twitter users in South Africa have increased and even youth are picking up on this trend (Teenager FaceBook status: Eish fb n its nonsense today, is it just me or does evrybody else also hav 2 keep loggin in every tym they click on sumthing?? nx, this is y we hav twitter, follow me ) A number of these have become evident amongst young people and with the following crazy Social Media statistics it is no surprise that the Social Media Factory has already started off well: - FaceBook has over… Read More