According to the Pew Internet and American Life Project research, cell-phone texting has become the preferred channel of basic communication between US teens and their friends (See image below), with cell calling a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens2 — or 88% of teen cell phone users — are text-messegers. That is a sharp rise from the 51% of teens who were texters in 2006. More… Read More

The Social Media Factory have just acquired a new client in the Social Change Assistance Trust (SCAT) that is an independent fund-raising and grant-making development agency. This latest partnership provides an opportunity for SCAT to utilise Social Media in their organisation enhancing their current activities. The Social Media Factory team will also provide a plan for SCAT on using mobile technologies to engage with the organisations in the various rural parts of South Africa. Read More

Today we had a good meeting with Andi Friedman from Mobenzi with regard to a pilot collaboration in the Western Cape. This will mean that we will have an increase number of our Social Media Factory Members who will be able to use their skills to provide valuable feedback to brands, products and services. "Mobenzi… Read More