The presentation below shares details of a study on how Global Fortune 100 are using popular social media platforms to communicate with their stakeholders. Some interesting info in the study presented were:

- Twitter with 65% of Fortunate 100 companies using it is the top Social Media platform being used followed by FaceBook Fanpages (54%).
- US and European Companies have the highest level of Twitter activity with 72% and 71% respectively.
- US Companies have the most Youtube accounts (59%) and FaceBook fanpages (69%).
- Asian Companies have the most corporate Blogs (50%)
- Number of Corporate Blogs per company is also high with multiple blogs being published.

An Evidence-Based Approach to Social Media is also needed by companies and the following steps could assist with this approach:
1. Monitor Your Own – And Competitors – Social Media Presence
2. Get Top Management “Buy In”
3. Develop a Social Media Strategy
4. Define and Publish a Social Media Policy
5. Develop an Internal Structure
6. Contribute to the Community
7. Participate in Good Times and in Bad
8. Be Prepared to Respond in Real Time
9. Measure the Impact of Your Social Media Engagement

With global companies embracing Social Media at such a scale it would be interesting to see how our local companies and organisations will adopt Social Media platforms.

Tags: Social Media

This entry was posted on Wednesday, February 24th, 2010 at 12:17 am and is filed under News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.